The book examines why people are drawn to celebrating and commemorating anniversaries, as well as the benefits for the institutions to plan this type of programming.
The book features cause studies of specific institutions that have planned an anniversary celebration or commemoriation, including the MacArthur Memorial’s 50th anniversary that occurred in 2014.
“The MacArthur Memorial’s 50th Anniversary in April 2014 was a great moment for the Memorial, the city, and the whole of Hampton Roads,” said Chris Kolakowski, the MacArthur Memorial Director. “I’m pleased our experiences can help inform our colleagues at other sites as they plan for similar events in the future.”
The book is available in print and electronic formats at major online retailers.