Irvine, Calif.- Are you craving your favorite Mexican fast food, but don’t feel like getting out of bed?
According to the Nation’s Restaurant News(NRN), Taco Bell CEO Brian Niccol said that the company has plans to begin testing a delivery service this year.
According to Niccol, the plans are part of an ongoing plan to set Taco Bell as a “forward-thinking brand” for Millennials and future generations. The plan is to create a loyalty program that will be created to have a stronger online relationship with customers.
Apparently a food delivery service is “the No. 1 request from consumers [and] we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through” says Niccol.
The catering is currently being tested in the Houston market, and will be expanded to two or three more markets later in the year, just in time for football season. Pretty soon even fast food will just be a click away.
-Meghan Puryear
