Tearjerker commercial a touching tribute to fathers

Grab a tissue before you watch this.

To celebrate Father’s Day (this Sunday, but you already knew that, right?) Dove has created a new commercial as a tribute to dads.

According to a survey, Dove says three-quarters of dads say they are responsible for their child’s emotional well-being, while only 20 percent of fathers see this role reflected in media.

The commercial is titled “Calls for Dad” and features real moments that children of all ages share with their fathers.


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