Taco Bell is “stepping it up” and reaching out to Millennials, according to recent reports – and the company is doing it by opening a “fast-casual” version of the popular chain restaurant.
It’s called U.S. Taco Co., a hush-hush, fast-casual restaurant project developed deep in the bowels of Taco Bell’s Irvine, Calif., headquarters building over the past year. That’s according to a report from WUSA9/USA Today.
Later this summer, the first U.S. Taco is scheduled to open near the Pacific Ocean in surfer haven Huntington Beach, Calif.
Its logo is a vibrant pink, Day of the Dead sugar skull.