Phil Itkwick is the brain child of VDOT's communications department.
Lennie Tierney and Rob Monroe came up with the character in 2010, to help educate the public about reporting potholes.
Over the past 4 years, the duo produced three different videos.
The latest, released at the beginning of April, tells the tale of the Pothole Hunter's early years.
Their success is helping VDOT get their messages out to the masses.
NewsChannel 3 traveled to Richmond to interview the "Pothole Hunter."