Keurig to add software to new coffee makers to block cheap refills

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Pod coffee maker Keurig is cracking down on unofficial suppliers for its single-serve machines by using software in its new 2.0 coffee makers to prevent unlicensed pods from working in its machines, according to a report from TechDirt.com

In a lawsuit filed against Green Mountain/Keurig, TreeHouse Foods claims Keurig has been striking “exclusionary” agreements with suppliers and distributors to push competitors out of the market.

In the lawsuit, TreeHouse Foods states Keurig’s new 2.0 coffee maker will feature a equivalent of DRM so that only Keurig’s pods will work in the coffee makers.

Green Mountain has announced a new anticompetitive plan to maintain its monopoly by redesigning its brewers to lock out competitors’ products. Such lock-out technology cannot be justified based on any purported consumer benefit, and Green Mountain itself has admitted that the lock-out technology is not essential for the new brewers’ function. Like its exclusionary agreements, this lock-out technology is intended to serve anticompetitive and unlawful ends.

In November, Keurig’s CEO said the new coffee maker will not work with “unlicensed” pods.

The move is reminiscent of printer ink companies that installed a chip that prevents unofficial refills from being installed in some printers.

The new coffee makers are expected to hit stores this fall.

Read more: TechDirt.com

11 comments

  • barbara

    that STINKS!! maybe we should buy the other brand of coffee machine they will miss alot of sales! it’s just a lazy expensive machine any way.

  • Juneann Victoria Hughes

    we bought the Keurig Vue and we can not find the pods for it anywhere. when we do find a store that sells them, the selection is very very limited. wish we would not of spent that much money on it now, it is useless to us. we had to go out and buy a mr coffee that takes the pods.

  • Dean

    Bought one but soon stopped using it as the packs were too expensive. Bought some of the plastic brewing cups for when only one cup is needed, which became less often. Barbara is correct, Keurig isn’t the only single serve brewer out there, the other manufacturers can’t wait for this chip to kick in.

  • John Bruer

    That’s like buying a Remington Shotgun and the the gun-maker saying you have to buy your ammo from them. Not very smart.

  • Yippy skippy....

    We got one, and it’s wokred just fine. But we also got one of those little plastic adapters with a reusable filter that you can put your own coffee in-it works just fine with our Keurig, and no need to buy the K-cups! If the machine we have ever breaks, we will probably not buy another one if we have no choice of brands anymore. The coffee in those little cups is a bit too weak!

  • Mr. Coffee

    Wouldn’t it be cool if someone made a coffee maker that you could make 12 cups of coffee for what those stupid K-cups cost? What a great idea! Oh, wait…

  • Wilmer Todd

    They need to remember what happened to Circuit City when they got to greedy. The public turned their back on them, justifiably!

  • Wilmer Todd

    They need to remember what happened to Circuit City when they got to greedy. The public turned their back on them, justifiably! By the way if you want a single serve platform a single serve french press works just fine.

  • Anna B in Ontario Canada

    Booooo Keurig! NOT the best idea you’ve ever had! But that’s ok, at this rate it won’t matter much, your new brewers will become obsolete shortly after hitting the shelves!

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