Report: Facebook ‘likes’ predict personality

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Sexuality, political leanings and even intelligence can be gleaned from the things you choose to “like” on Facebook, a study suggests. That’s according to a report from BBC News Technology.

The report says researchers at Cambridge University used algorithms to predict religion, politics, race and sexual orientation.

The study used 58,000 volunteers who alongside their Facebook “likes” and demographic information also provided psychometric testing results – designed to highlight personality traits.

Find out more on what the researchers learned, HERE.

Read more from BBC News Technology