There's one billboard located on U.S. 17 South in Elizabeth City, N.C.
The Adolescent Pregnancy Prevention Campaign recently installed this billboard to encourage parents to get involved in their teen's sex education by asking the question, how will your kid learn about sex? The organization found that most young people, about 70%, in North Carolina have sex before finishing high school.
"More parents need to be aware of what's going on with their teens nowadays because they learn a lot on the Internet and on Facebook," said one woman.
There's a total of ten billboards scattered across the Tarheel state. The group actually wanted to draw attention to sex education during the holiday season especially when lots of folks will be driving on the major highways and interstates.
But some drivers disagree with the billboard.
"I think they need to take it down. The message, I think should be discussed at home. Personally, I think it's not something that needs to be put up on highways in North Carolina," said one driver to Newschannel 3.
Others believe the billboard will help parents initiate the uncomfortable conversation about sex, conveniently in the car, when teens won't have the chance to walk away.
Even though some say the billboard is sending the wrong message, the group plans to keep the signs up until the end of the holiday travel season.