Report: Role reversal in kids’ toy store ad stirs controversy

Ad photo -

A toy store in Sweden has people talking.

This holiday season, children’s roles are reversed. Boys are shown playing with dolls and girls playing with toy guns.

The company says, it’s trying to be gender neutral. The sales director says they were actually criticized for having an ad where costumes followed traditional roles.
So, he switched some things up.

He says there is nothing that’s right or wrong. “It’s not a boy or girl thing, it’s just a toy for children.”

Do you think this is a good way too promote gender equality?



Click here for that site.

Filed in: News

Suggest a correction

Get every new post delivered to your Inbox.

Join 57,626 other followers