Report: Role reversal in kids’ toy store ad stirs controversy

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

A toy store in Sweden has people talking.

This holiday season, children’s roles are reversed. Boys are shown playing with dolls and girls playing with toy guns.

The company says, it’s trying to be gender neutral. The sales director says they were actually criticized for having an ad where costumes followed traditional roles.
So, he switched some things up.

He says there is nothing that’s right or wrong. “It’s not a boy or girl thing, it’s just a toy for children.”

Do you think this is a good way too promote gender equality?



Click here for that site.