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Mr. Food, the wildly popular television chef, who for years appeared on stations across the country, is dead.
Many people never knew his real name - it was Art Ginsburg.
He died this morning at his home in Florida, during a struggle with pancreatic cancer.
Mr. Food was featured on NewsChannel 3 for a number of years, with his signature sign-off, "ooh - it's so good."
Mr. Food, Art Ginsburg, was 81 years old.