VCU kicks off re-branding campaign

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Virginia Commonwealth University is kicking off a five-year branding campaign today geared toward selling the school as a top-tier research university to future students, donors, and faculty.

The campaign aims to set up the university for a national audience.

VCU is spending $500,000 on the re-branding campaign, which includes a new school seal and logo.

The university turned to two advertising and marketing agencies to help it come up with the campaign.