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Virginia Commonwealth University is kicking off a five-year branding campaign today geared toward selling the school as a top-tier research university to future students, donors, and faculty.
The campaign aims to set up the university for a national audience.
VCU is spending $500,000 on the re-branding campaign, which includes a new school seal and logo.
The university turned to two advertising and marketing agencies to help it come up with the campaign.