NORFOLK, Va. - The Washington Football Team has embarked on a new journey and they want to bring the public along for the ride.
The team has launched WashingtonJourney.com, a website that allows anyone to submit their ideas for which direction the team should go with its branding.
"Blow it all up and start from scratch and you could find something that everyone could really rally around," freelance creative director Jesse Alkire said. "Whether that's something local, or regional, start from scratch with something everyone can agree on, everybody can rally around and that brand’s gonna be much stronger in the long run."
Alkire and Dan Blessing, who designs logos and brands, are some of the people featured on Washington's website, each bringing their own twist to what Washington's future could be.
Blessing thinks the team could represent D.C. well with the name "Alliance".
"After we won the [American] Revolution, we basically became an alliance as a country," Blessing said. "Relative to now, if feel like we need unity and based on the current climate of everything I think they could use that name."
Alkire chose "Red Tails", which pays homage to the first African-American military pilots who flew with the Tuskegee Airmen in World War II.
"The story there was very rich with all the Black pilots and the bravery they went through," Alkire said. "A nice connection with Washington being the seat of the country, the seat of the military."
He also chose Columbia to proceed the nickname in place of Washington. Columbia was once the feminine personification of the United States of America.
"To me there was a stronger story with the idea of the personification of the United States of America as this female power," Alkire said. "I thought that was kinda neat. They could be the only team in the league that hearkens back to a very powerful female character."
If you have creative ideas but aren't a Washington fan, don't let that stop you from providing your input.
"I’m originally from Missouri, so I’m a Chiefs fan," Alkire said.
"I am from Philadelphia so I’m an Eagles fan," Blessing said. "I’m also a fan of design and art, so I was able to put fandom aside and create something I thought we be a good design for the Washington football team to go with."
This Washington Football Team kicks off their season on Sunday when they host the Eagles at 1 p.m.
