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Businesses within Something in the Water perimeter hoping for customers despite security measures

Something in the Water stage and set up
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Fish Bones
something in the water
Something in the Water 2023
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VIRGINIA BEACH, Va. – Some businesses at the Virginia Beach Oceanfront are looking forward to a boost in traffic, with tens of thousands of visitors expected for Pharrell Williams’ Something in the Water festival.

FULL GUIDE: Something in the Water traffic patterns, road closures, ride-share information & more

However, on Thursday, crews were putting fencing around some restaurants that are in the heart of the festival grounds.

Something in the Water stage and set up
Something in the Water stage and set up

News 3 talked with several businesses along Atlantic Avenue who said they plan to remain open, but they are concerned about customers having access.

MORE: Something in the Water: Parking, traffic, lineup, shuttle info & more

“The leaders, they’ve assured me they’re going to push some business, but how they’re going to do it, I don’t know,” said the owner of Fish Bones, Mike Georgiou.

Fish Bones plans to be staffed and open for business. But fencing will be put up just around the building which is next to the main festival entrance at 14th Street.

Fish Bones
Fish Bones in Virginia Beach

Georgiou said city leaders told him security can open the fence to let customers through.

This isn’t the only restaurant owner who’s concerned. One closer to the main stage who wanted to remain anonymous said he was never asked for any input, and they now have fencing blocking off the patio entrance to their restaurant.

READ MORE: Planning ahead for Something in the Water

A spokesperson for the Virginia Beach Restaurant Association says the city was holding meetings Thursday to help work out any concerns.