Something in the Water’s highly anticipated return to Virginia Beach is just around the corner, but Pharrell’s nonprofit “YELLOW” is kicking off festivities even sooner.
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Throughout April, YELLOW is partnering with local businesses to bring “inclusive, engaging, and family-friendly” events to Hampton Roads, according to a release.
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Here is a breakdown of the events organized by YELLOW that will be held prior to the festival, according to a release:
“Servin Up Love”
YELLOW is partnering with the Oceanfront Dairy Queen for a campaign called “Servin Up Love.” The world’s largest walk-up DQ location will have a special item on its menu in April: a limited-edition YELLOW cone covered in yellow sprinkles. A portion of the proceeds from the cones will “give back to education and community centered programming,” according to the release.
Additionally, those who purchase the cone between April 1-23, follow YELLOW on Instagram and tag them in a photo with the cone will be entered in a giveaway to win a pair of GA SITW passes or a pair of YELLOWZONE V-VIP passes, according to the release. Entries are valid from April 1-23.
The Oceanfront Dairy Queen is located at 1609 Atlantic Avenue in Virginia Beach.
“Decks of Tomorrow: Growing Tomorrow’s Riders Today”
The nonprofit is also teaming up with the surf shop Coastal Edge to host a family-friendly event “intertwining worlds of board riding culture, art, and music,” says the release.
At the event, a pre-selected group of students will be gifted customized skateboard decks. Attendees will get a chance to win a custom deck by entering a free raffle at the event. Ten decks will be given away in the raffle.
The event will be held at the Oceanfront Coastal Edge on Saturday, April 8 from 1 p.m. to 5 p.m.
Bright Sparks Live
The conversation series "Bright Sparks Live" is returning, starting with a conversation called “Building Future Forward Communities.” The conversation is the first of a monthly series initiative planned by “YELLOW, Assembly and the Community,” according to the release.
The Building Future Forward Communities conversation will be held on Wednesday, April 12 from 6 p.m. to 7:30 p.m. at Assembly in Norfolk. Organizers have also planned a community neighborhood and beach clean-up on Saturday, April 22. YELLOW says more details on the beach clean-up will be shared in the future.
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YELLOW organizers say more events will be held after the festival.
Something in the Water is April 28-30. Stay with News 3 for festival updates and soon, live coverage!
