VIRGINIA BEACH, Va. — It’s been over a year since artists performed at the Oceanfront for Something in the Water, a music festival conceptualized by Virginia Beach native Pharrell. On Thursday, we learned that the festival is making its return to the Resort City on Saturday, October 12 and Sunday, October 13.
Watch related: Filming starts in Virginia Beach for Pharrell's upcoming movie
On Something in the Water's official website, you can enter your number to RSVP for dates. You'll then get a text confirming that the festival is happening on October 12 and 13.
The dates have also been confirmed now as part of SITW's Instagram bio.
It'll be an eventful weekend for Pharrell: October 11, the Friday before the first day of Something in the Water 2024, is the world premiere date for the Lego movie about Pharrell’s life and career called “Piece by Piece."
A source tells News 3 in an email sent out by the Virginia Beach Hotel Association, concerts will be going on both Saturday and Sunday
While Audacy Oceanfront Concerts took over Pharrell's traditional weekend date in April, business owners said they're excited to see more people come down for the off-season.
"For Pharrell to come back to his home and share what we already know, how wonderful of a place it is with the world. It is literally magnificent," D. Nachnani, president of Coastal Edge and the Atlantic Avenue Association, said. "So we're excited as retailers, restaurants, and hotels to bring Something in the Water back to October, how cool is that."
Already some hotels have sold out of rooms for the weekend.
Some trying to get a room may see an increase in price than what is normal for off-season booking.
Some hotels News 3 saw online were over $200 more a night than if you tried booking during the weekend before.
We reached out to the Virginia Beach Hotel Association to see why but have not heard back.
However, one business owner said it may be due to demand on the website.
While this event no longer takes place on college beach weekends, the festival takes place during some college's fall breaks like ODU, NSU, UVA, and W&M.
"The third iteration was unique and compelling so I'm very excited about this 4th iteration and what will be brought to the table," Nachnani said. "I really hope and pray, we can't control the weather but that the weather is good."
