VIRGINIA BEACH, Va. — The City of Virginia Beach kicked off SOMETHING IN THE WATER festivities Friday afternoon at Mt. Trashmore.
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Something in the Water is just two weeks away, but festival organizers said this is the first event ahead of the festival. The early kick-off, called 'Lead the Wave' included local performers and food truck vendors.
"Looks like it’s going to be really fun and the weather is nice and there’s good artists out there for it," Steven Colley, an attendee, said. "For the festival weekend, I’m looking forward to a lot of artists that I’ve always wanted to see but their tickets are a lot."
Many were excited to see their favorite artists perform.
"Honestly, I'm excited to see Jazmin Sullivan and to be with other like-minded people who are coming there to have fun," another attendee said.
State Senator Aaron Rouse (D) gave away free passes to Pharrell’s Something in the Water festival.
"This festival means so much. We want to make sure our local businesses have the opportunity to be apart of it. It’s a huge economic boost for our local economy but also for the state of Virginia," Rouse said.
In 2019, the festival generated a $21 million economic impact. City and state leaders are expecting the similar results this year.
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The SOMETHING IN THE WATER festival kicks off April 28 and runs through April 30.
