HAMPTON ROADS, Va.— Retail Alliance has just released its 2024 study on the state of the retail industry and it revealed some interesting findings about the state of small businesses. The study conducted by Main Street America surveyed nearly 1,000 small brick-and-mortar stores across the US and Virginia.
Jenny Crittenden, President & CEO of Retail Alliance told April Woodard the study examined GenZ which will become the new Boomers when it comes to purchasing. This group between the ages of 14 and 27 are considered loyal “ish” to businesses that give back.
Presented by: Retail Alliance
