Kindness campaign launches in Williamsburg area

WILLIAMSBURG, Va. - Spreading kindness.  That is the goal of a new campaign launching Friday in the Williamsburg area called WMBGkind.

It's a new initiative started by members of LEAD, a leadership program sponsored by the Greater Williamsburg Chamber and Tourism Alliance.

The group is already getting attention around the state.  Gov. Ralph Northam recently issued a proclamation declaring Feb. 10 – 16 Random Acts of Kindness Week.

“We are so excited to have the support of the governor and his administration in our efforts to promote a culture where Virginia’s schools, localities, businesses, organizations and citizens can come together to encourage acts of kindness in the Commonwealth. The most simplistic act of kindness can create a ripple effect that exponentially impacts those directly and indirectly involved in a very positive and lasting way,” says Heather Hall, 2019 LEAD ambassador for community engagement.

The group has created a Facebook page to share positive stories from our community and around the country.

If you have a story about a random act of kindness, you're encouraged to share it on social media using #WMBGkind in the post.

The program is based off a similar one created in Anaheim, Ca. in 2010.

According to members of LEAD, mayoral candidate Tom Tait ran for election on a platform of kindness and won by a large margin. During his two consecutive terms in office, he implemented several neighborhood programs and initiated a challenge within the city’s elementary schools to perform A Million Acts of Kindness.

You can learn more about the WMBGkind campaign here.

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