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Blue Bell releases Mardi Gras King Cake flavor

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HAMPTON ROADS, Va. — Blue Bell is stepping up its ice cream game with the new flavor Mardi Gras King Cake.

According to the company, The Mardi Gras inspired dessert is made with a cinnamon cake flavored ice cream, tasty pastry pieces and a colorful cream cheese swirl with festive candy sprinkles.

The company also said the flavor will be out only for a limited time and can be bought only as a half gallon.