Rita’s giving away free Italian ice on first day of spring

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VIRGINIA BEACH, Va. – Rita’s Italian Ice is treating every customer to free Italian ice in honor of the first day of spring.

The company has been doing the tradition for over 20 years.

In 2016, Rita’s gave away almost 1 million cups of Italian ice in a nine hour period.

The offer will last from noon to 9 p.m. on Monday, March 20 at any local Rita’s.