Actions

Calvin Klein faces backlash after ‘upskirt’ ad

By: Web Staff

Posted at 6:19 PM, May 12, 2016

and last updated 2016-05-12 18:28:06-04

Calvin Klein has come under fire for their latest ad featuring an up-the-dress photo of 22-year-old model Klara Kristin in her underwear.

The company posted the picture, taken by photographer Harvey Weir, on Instagram Tuesday.

View this post on Instagram

Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins

A post shared by CALVIN KLEIN (@calvinklein) on May 9, 2016 at 3:45pm PDT

The ad is part of the “I __________ in #mycalvins” campaign, where models insert their own words into the blanks.

The ad received a lot of negative responses on Twitter:

@CalvinKlein kids are learning its ok to look up skirts… they see these pics.. and ads… terrible.. just saying.

— laura (@thiswildflowr) May 12, 2016

@CalvinKlein this ad is so wrong. You're pathetic if this is what you need to do to attract customers now..

— m.a.wuebker (@ammamaw) May 11, 2016

@CalvinKlein awful ad. Your concept looks predatory. This "upskirt" photo invites men to do this to women. Disrespectful.

— Lexistential (@lexistential) May 11, 2016

I get that @CalvinKlein likes to "go there", push the envelope and show too much skin but this is just creepy and too far. Not ok in my book

— Jenna (@Jenna4Trump) May 11, 2016

Despite the negative attention, Calvin Klein has not taken the picture down from their Instagram or Twitter.

On 3

Actions

Calvin Klein faces backlash after ‘upskirt’ ad

Sign up for the Headlines Newsletter and receive up to date information.

now signed up to receive the Headlines Newsletter.

St. Jude Dream Home Giveaway