Testers evaluated two dozen in strawberry, chocolate, and peanut butter flavors. It doesn’t matter whether they’re called a protein bar, a cereal bar, or a granola bar, Consumer Reports found big differences in nutrition. And there are big differences in taste, too, even within brands.
Take the Clif Builder’s 20-gram Protein Chocolate Peanut Butter Bar. It tastes vitamin-y, chalky, and gritty. Nutritionally, more than half the fat is saturated, and although the bar is larger than most, it is the most expensive tested at $1.30 per serving. But its sibling, the Clif Crunch Chocolate Chip Granola Bar, cost less than half that. It rated good for nutrition, and very good for taste, with honey notes and crispy, toasted grains.
When it comes to the two Nature Valley bars, they were consistent for flavor. Sweet and Salty Nut and Crunchy Oats ’n Dark Chocolate rated very good for taste, though they weren’t the best for nutrition. So make sure you take a moment to check a bar’s label before you grab and go.
If you’re looking for a snack bar with a lot of fiber, as many people do at breakfast-time, pick a bar with fiber in its name. Consumer Reports’ tests found that one from Kellogg’s, the Fiber Plus Antioxidants Chewy Chocolate Chip bar, scored good for taste and very good for nutrition.