WTKR, WGNT NORFOLK VA, is seeking a highly motivated experienced Sales Account Executive who enjoys a fast paced environment with a passion to win.
- Effectively manage and account list of agency and direct clients
- Ability to build and sustain relationships with agency buyers, planners and local business owners
- Strong negotiating skills and the ability to use Nielsen ratings along with qualitative information to fully leverage the station’s unique advantages in the market
- Maintain, grow and develop an existing client list
- Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums to generate new station revenue
- Retain current business and develop new business contacts
- Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
- Strong organizational, written and presentation skills
- Experience in Word, Excel and PowerPoint
- Ability to build and maintain positive customer relationships
- Ability to overcome objections
- Working knowledge of new media, digital interactive initiatives and social media required
- Outside media sales experience preferred but not required
- Professional appearance
- College degree preferred or equivalent but not required and a minimum of 5 years broadcast sales experience.
The ability to operate a computer and business equipment. Candidate must have their own transportation when on sales calls. Vision to enter, review and approve sales proposals and orders.