Dove selling body wash in bottles that represent different body types

(Photo: Dove)

Dove has created limited edition body wash bottles to “celebrate beauty diversity.”

The bottles, which are currently only available in the U.K., come in all shapes and sizes.

“Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition,” the company’s website says. “They’re one of a kind – just like you.”

Some Twitter users were against the idea:

And some made light of the news: