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Calvin Klein faces backlash after ‘upskirt’ ad

Calvin Klein has come under fire for their latest ad featuring an up-the-dress photo of 22-year-old model Klara Kristin in her underwear.

The company posted the picture, taken by photographer Harvey Weir, on Instagram Tuesday.

Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins

A photo posted by Calvin Klein (@calvinklein) on

The ad is part of the “I __________ in #mycalvins” campaign, where models insert their own words into the blanks.

The ad received a lot of negative responses on Twitter:

Despite the negative attention, Calvin Klein has not taken the picture down from their Instagram or Twitter.