ATLANTA – 90’s kids, get excited! The Coca-Cola Company announced Monday that after a 15-year hiatus, Hi-C Ecto Cooler is returning to shelves this summer!
The green citrus juice drink originally debuted in 1987 through a promotional tie-in with the Ghostbusters movie franchise. It stuck around for more than a decade, before being discontinued in 2001.
Since then, websites dedicated to ‘80s and ‘90s nostalgia have talked about the brand and begged for a comeback. Those communities, along with lobbying support from Sony Pictures, convinced The Coca-Cola Company to give the brand another shot.
The product’s relaunch on May 30 is ahead of the release of the Ghostbusters movie reboot, which is set to be in theaters on July 15.
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcomingGhostbusters film made this the exact right time.”
Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5- oz. aluminum cans. The cans, which will be available in select locations including major online retailers, feature thermal ink printing technology that turns an eerie shade of slime green when chilled.
“We’re really excited about these cans,” said Shannon Richmond, brand director, Minute Maid, Coca-Cola North America. “When we decided to re-launch Hi-C Ecto Cooler, we wanted to do more than bring back the nostalgic juice boxes everyone knows… we wanted to offer something new and fun to reward fans who passionately lobbied us to bring back their beloved brand.”
