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Women using less beauty products, study says

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makeup

While sales of makeup and beauty products are increasing, a new study says those purchases are being used less often, according to the Huffington Post.

In a study of women ages 18-25, 67 percent said they use 0-3 products in their morning hair and beauty routine. In contrast, 20 percent said they use 4-7 products and 10 percent said they use 8-12 products. Only 3 percent of young adult women use 12+ products in the morning.

Interestingly, the data varies by region and age.

 

StumbleUpon found that around 75 percent of women in the West use just 0-3 products in the AM and are the most likely to go nail polish-free.

 

Their Northeastern counterparts are more high-maintenance, with triple the amount of Northeastern women using 8-12 products in the morning compared to the West and Midwest. When it comes to actual makeup, four times more women in the Northeast use lipstick daily compared to the Midwest.

 

… But what is clear is that women are using fewer products on a daily basis, particularly as they get older. Of the young women StumbleUpon surveyed, 24 percent of 21-year-old women use 8-12 beauty products in the morning compared to just 5 percent of 24-year-old women. A whopping 72 percent of 25-year-olds use only 0-3 products in the AM.

Read more at the Huffington Post.