While sales of makeup and beauty products are increasing, a new study says those purchases are being used less often, according to the Huffington Post.
In a study of women ages 18-25, 67 percent said they use 0-3 products in their morning hair and beauty routine. In contrast, 20 percent said they use 4-7 products and 10 percent said they use 8-12 products. Only 3 percent of young adult women use 12+ products in the morning.
Interestingly, the data varies by region and age.
StumbleUpon found that around 75 percent of women in the West use just 0-3 products in the AM and are the most likely to go nail polish-free.
Their Northeastern counterparts are more high-maintenance, with triple the amount of Northeastern women using 8-12 products in the morning compared to the West and Midwest. When it comes to actual makeup, four times more women in the Northeast use lipstick daily compared to the Midwest.
… But what is clear is that women are using fewer products on a daily basis, particularly as they get older. Of the young women StumbleUpon surveyed, 24 percent of 21-year-old women use 8-12 beauty products in the morning compared to just 5 percent of 24-year-old women. A whopping 72 percent of 25-year-olds use only 0-3 products in the AM.