Facebook has a new way to contact the company’s founder, but it will cost you.
If you try to send a message to founder and CEO Mark Zuckerberg , you may get a popup offering to make sure it stays out of his ‘other’ messages for a mere $100, according to Mashable.
Keen Facebook observers will recognize this as a variant on the $1 pay-to-message plan that the social network has been experimenting with for months. The company indicated at the time that it would be experimenting with other prices, so it’s possible we’re starting to see the fruits of that.
There were sporadic reports in December of Facebook charging various people $100 for the service, but this is the first time we’ve seen it — and certainly the first time we’ve seen it applied to the founder.
The “Other” inbox is Facebook’s dumping ground for all messages it guesses you won’t want to read urgently. It’s been controversial for some time, as most users are entirely unaware of its existence — and many have been known to discover messages they really wish they’d read at the time, such as job offers.