Hooters launches new marketing campaign
The restaurant chain Hooters is launching a new marketing campaign with the hope of attracting not just men.
Hooters is executing a three-to-five-year plan to revitalize the brand.
The chain is unveiling a host of new menu items that include nearly 30 salads, burgers and more varieties of chicken wings.
The chain is also remodeling up to 25 locations each year with a more contemporary look.
The goal is to get more families and women to come out and eat.